Marketing Apps


Tablet with rainbow

Did you just create your first Android app? Or perhaps you’re still developing it? If you’re wondering how you can effectively marketing apps once it’s published in the Google Play Store, then you’ve got a long road ahead of you. Will you use influencers? Or will you just tell all your friends? Maybe you’ll run ads to it?

Trying to figure out how you can market your new app can be extremely daunting. Plus, these strategies alone are usually not enough to get your app to take off. What you need is a launchpad for your app. What’s the solution?


Buy app installs


It’s the simplest solution to getting quick leverage with your app. The fact is, if someone’s searching for an app to use, they don’t want to be the first one to try. If there are no reviews, and no social proof, it might be a waste of time. Plus, without early users, you won’t even be seen in Google Play Store’s rankings. If people can’t find your app, how can they use it? Thankfully, buying app installs is the easy way you can solve these issues. Keep reading to learn exactly how app installs can benefit you so your new app takes off flying.


How Does Buying App Installs Work?


Google Play Store is very similar to Google’s search engine. It has a comparable algorithm that is set up so every time someone searches for an app, they get the best possible result. So your main goal as an app developer that's wanting your Android app to take off is to make sure you rank well in the Google Play Store. As mentioned earlier, if no one sees your app because you’re stuck at the end of the search results, no one will use it. So the best thing you can do is make sure your app ranks high. So how do app installs make that happen?

When you buy app installs from an app install service provider, they perform custom app installations at once. So you would buy a package of either 500, 1000, 2000, or 5000 installs at once. Then, by understanding who your target audience is, and knowing the keywords to target them, the Android app install service provider gets to work to get your app in the hands of the right people. Remember, Google Play Store is just like Google. Just like any web page, if your app starts getting views, installations, and ratings (feedback), Google Play Store will make sure your app is being seen. They want to show apps that are being used and rated by more people. Buying app installs is the best way to ensure your app launches well.


Why Should You Buy App Installs?


When you and your team are in creation mode, hacking away at your keyboards, working 12-16 hour days developing your app, you’re working as developers. But, one of the main issues app developers face is trying to step into the role of a business owner. In order to see success with your app, you need to have a business mindset. Once you combine the two skills, your app will be able to take off. There are 2 main reasons you want to buy app installs:

  •     • To Collect Data
  •     • To Profit

To Collect Data


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When you launch your app, you may have an idea of who your target audience is. You might know what they’ll love about the app. You might know where they’ll spend the most time on the app. But the worst thing you can do is make assumptions on how users will interact with it. The fact is, you need to get your app into the hands of users so you can make adjustments to the app. You might believe one thing, but the users will be the ones to tell you how the app really is. When you first buy app installs, you get to see how users interact with your app:

  •     • How users behaved on the app
  •     • Where they left your app
  •     • Which features they used most
  •     • Which features they didn’t use
  •     • What led them to make an in-app purchase

These are just a few of the data points you’ll be able to measure once people are using your app. The more people that use it right from the get-go, the more accurate the results will be. You will also begin to understand key metrics:

  •     • Engagement
  •     • Retention
  •     • Average revenue per user
  •     • Customer lifetime value

Once you have a starting baseline for these key metrics, you can make adjustments in your app development process. For instance, if you developed a game, you might see that everyone is leaving the app on a specific level. This tells you that there’s an issue in that level. It might be a software issue, a bug, or maybe the level is just too hard and people are giving up. Another example is when you see that people who use a specific feature on your app are 60% more likely to make an in-app purchase. This means that you should begin focusing your efforts on getting users to that specific feature to generate more revenue. While you can simply release your app and let the data trickle in organically, it will be a much longer, overdrawn process before you have enough data to iterate and make improvements to your app.


To Profit


Now that you’ve gone through the data collecting section, it’s time to get to the fun part. Profit. The important thing to remember is that you can have the greatest app in the world, but if people can’t find it, if people aren’t using it, and if it’s stuck at the end of the Google Play Store’s search engines, it doesn’t matter. You need to get your app into people’s hands as fast as possible when you launch in order for it to gain traction. Once you gain initial traction, you’ll be well on your way to bringing in the revenue.

Once your app reaches the top 25 position in the search result, you will see some conversions but unfortunately it won't be more than few installs a day. In order to get a massive downloads each day, you need to rank your application in the top 3 position with a heavy weight keyword (score between 6 and 10). This will bring you organic traffic which leads you to earn money by advertisements or in-app purchases. You need to make a good keyword research which relevant to your application and once your app is visible in the search result (search result never be more than 250), you can start advertising your application by keyword installs. Focus on Tier 1 countries (for example: United States, United Kingdom, Canada, Australia, Sweden, Germany) which are bring you the best return of investment (ROI). If your application is not listed yet with your desired keyword, try to advertise your application with similiar keywords and long tail keywords.


Conclusion


When you’re first launching your app, it’s one of the most exciting moments. The long hours coding away, the build-up, the sweat-equity you’ve put into the app. It can be incredibly rewarding when you finally launch. But, it can also be an incredible let down if you don’t see anyone is using your app.: very few views, clicks, installs, reviews, or purchases. In fact, only 1 in 10 Android app developers even publish their app.

The best thing you can do to ensure your app is successful is to make sure you get your app into the hands of as many people as you can. Once people are using it, you can begin collecting a goldmine of data. With that data, you can then make improvements to your app, understand the average lifetime value of your customers, and ramp up your user base to reel in the profits.

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